My daughter is just starting to get into screens.
On a flight yesterday I put a kids video on my iPhone for her to watch - a few minutes of distraction. The screen filled with 3D dancing fruits and veggies — and she loved it.
After we landed, we put it on for a few more minutes. Those veggies started dancing and we heard the soundtrack for the first time. Where I expected obnoxious kids music, I was surprised to hear catchy dance music with guitar. The music was, dare I say… good?
YouTube creators have once again found a way to get my attention. It’s a 15 year run of getting me to stream regularly for hours. From mixes in college to branded channels in my 20s. And now in my 30s, with tasteful videos for my kids, mixed to music my wife and I can enjoy.
'Hey Bear Sensory' has found itself a niche product: bright videos, fun animations, and music that adults will tolerate. It’s brilliant.
Kids products (like this) that are built to flow with parents lives, rather than clash are going to be big winners with my generation - I’m sure of it.