Personal Engineering
It's ironic how we obsessed over the interface while the real breakthrough was happening in the background.
I build systems to understand them. From shipping products at Amazon-scale to prototyping agentic systems in my home office, I'm drawn to the edges where strategy meets execution. Currently leading the membership experience at Raya, figuring out where AI solves actual problems versus where it's just hype.
Work
R
Raya
Principal PM • 2025 - today
A
Amazon
Sr Technical PM • 2021 - 2025
D
Dubset Media
Founding PM • 2012 - 2020
B
Bouncebug
Co-Founder • 2011 - 2012
Project portfolio
View Project
Stumble AI
Retro-inspired discovery tool for AI websites.
View Project
Acquired Bookshelf
AI assisted bookshelf for the Acquired podcast.
View Project
Enterprise API Rebuild
Scaling a key piece of Amazon infrastructure.
View Project
Performance Metrics Dashboard
Real-time analytics platform for music performance tracking
View Project
Music Marketplace
Rights management technology for DJ mixes and remixes.
Recent essays
Everyday AI Copilots
A walkthrough of how I use AI assistants to get more sh*t done.
Thought Partner, Assistant, & Agent
A PM's practical guide to using AI: mental models, prompts, and tools.
100 days of AI
I've been finding myself thinking a lot about young Ryan lately.
Free-range AI agents
I can't stop thinking about AI agents. We're witnessing the dawn of truly autonomous digital beings
The growing AI innovation gap
This gap isn't just about access to tools, it's about the pace of innovation.
How to avoid overthinking your API
If you are in the business of software integrations, your API is your brand's digital handshake with the world.
Favorite tools
Notion
Flexible database for my family, projects, and new ideas.
ChatGPT
Thought partner, information organizer, and planning assistant.
Claude
My favorite project assistant, rapid prototyper, and everything-else copilot.
Perplexity
My go-to model for research and web browsing with context.
Claude Code
My favorite autonomus AI coding assistant, OS, and so much more.
Cursor
AI-powered code editor and composer.
Lovable
GenAI tool for prototypes and building from scratch.
v0
Quickest way to build and deploy prototypes with designs or specs.
Replit
Create fast apps, agents, and tools with your data or through integration.
About this site
This site was built using code assists from Cursor, Claude Code, and Claude. It is currently hosted on Netlify. Prototypes and apps were built using Lovable, v0, Bolt, Replit, and more.